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  Select an existing block of text in the editor and Copilot will rephrase it, shift its tone, or make it shorter or longer, offering a few variations to choose from. A companion capability suggests images from your own asset library that suit the content you have written. Neither creates new assets from nothing — rewrite works on text you already have, and image suggestion picks from what is already uploaded.
  
  ## Key facts
- - Content rewrite is a **preview** feature. Not for production use.
+ - Content rewrite **left preview on 22 September 2026** and is now generally available. Image suggestion and AI tagging for images are still preview — the two halves of this page no longer share a maturity, so check them separately.
  - Available in the **United States** only, in **English** only. That is the single most important fact on this page for a UK or EU delivery.
  - Enabled by default in the US. Elsewhere it is governed by the **Global opt-in consent** toggle under **Settings** > **Overview** > **Feature switches**.
  - Needs at least **10 words** of selected text. Below that the Rewrite option is disabled, which reads as a bug to users who do not know the threshold.
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  - **Global opt-in consent** on or off. It is shared with content ideas and other Copilot features, so this is one decision covering several capabilities.
  - Whether to enable **AI tagging for images**, and whether auto-generated tags are allowed to sit alongside the taxonomy the client's brand team maintains.
  - How much library curation happens before the AI features are demonstrated, and who does it.
- - Whether preview features are permitted in the production environment at all, or confined to a sandbox until GA.
+ - Whether preview features are permitted in production at all. Rewrite is GA and no longer needs that conversation; the image capabilities still do.
  - Whether rewritten copy re-enters the normal approval workflow or is treated as a minor edit.
  
  ## Gotchas
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  - **Global opt-in consent** is a single switch across several Copilot capabilities. Turning it off to close one objection removes content ideas as well.
  - Tone changes can quietly strip personalisation tokens or break formatting inside a rewritten block. Always check the block after inserting, especially in templates.
  - AI-generated image tags are not reviewed. They will occasionally be wrong in ways that are embarrassing if the client's search relies on them.
- - Preview status means the click path and the menu wording can change between updates. Do not put screenshots of it in training material yet.
+ - Image suggestion and AI tagging are still preview, so their click path and menu wording can still change. Screenshots of the rewrite menu are now safe for training material; screenshots of the image side aren't.
  
  ## Consultant notes
  - Check region availability in the actual tenant before you demo. Discovering it live that the Rewrite option is missing is a bad five minutes.
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- *Worth another look when rewrite leaves preview or extends beyond the US and English — that would change the scoping advice entirely.*
+ *Worth another look if rewrite extends beyond the US and English — that would change the scoping advice entirely. Last refreshed 2026-09-23: rewrite reached GA; image suggestion and AI tagging remain preview.*